Art INC | The Essential Guide for Building Your Career as an Artist
By Lisa Congdon
Edited x Meg Mateo Ilasco, Foreward x Jonathan Fields
184 Pages, 5.5" x 8", Paperback
Published x Chronicle Books
Artists who dream of turning their passion into a career need only the expert guidance in Art, Inc. Lisa Congdon unveils the multiplicity of ways to make a living from art—including illustration, licensing, fine art sales, print sales, and teaching— and offers practical advice on cultivating a business mindset, selling and promoting work, and more. Trade secrets from art world pros including such luminaries as Paula Scher, Nikki McClure, and Mark Hearld make Art, Inc. the ultimate resource for aspiring artists ready for success.
Meg Mateo Ilasco is a designer illustrator and writer. A serial entrepreneur she launched her first business in 1999 and is the author of several books on the topic including Craft Inc. Creative Inc. and Mom Inc. She is also the co-founder and creative director of home and lifestyle magazine Anthology. Meg lives in the San Francisco Bay Area.